Little Wingz Marketing Butterfly

Putting big city marketing within your reach. Bringing you meaningful and measurable results.

How we help

Introducing our services…


Hire our team to work with you for as little as a couple of hours a week or even a few days to plan, create and deliver your marketing strategy. If you’re local, we can come and work in your office with you, just as your other staff do. If you’re not, that’s okay. We’ve worked with customers Australia wide and are happy to become your virtual marketing assistants – thanks to modern tools we can still have face-to-face meetings and presentations, without spending a dollar on travel expenses.

When hiring Wingz Marketing under this package, you access two experienced Communications and Marketing professionals for an agreed number of hours to focus only on your business and optimise your results.

SEO Service

Website and SEO

SEO friendly digital marketing is our forte

Find your way around complex digital marketing with our support. Be it refreshing a flagging website or creating an eye-catching, responsive new website; understanding how all the digital marketing tools work together is one of our specialities.

Speed up your new website build or rebuild

With years of experience in websites, Wingz Marketing understands the process of website development… We can speak the same language as the website design and development team (your preferred provider or ours) to help you speed up and streamline the launch of your SEO friendly website.

We can help you ensure your website is modern, customer-focussed, responsive, Google-optimised and great for lead generation and sales. We offer you our project management, planning, copywriting, SEO and analytics expertise.


Get a handle on SEO

SEO is important in the Google popularity game and we’re equipped with the latest SEO enhancing tools and know-how to help you climb up those search engine ranks. We have helped many customers work their SEO for great results, supporting them to meet the demands of the ever-changing digital media-scape.


“It is good to bring in someone who doesn’t know your business, for them to ask questions and help you articulate what you do, all of which is relevant to a media and digital marketing perspective. It has been great working with Wingz.”

Karen Burdett, 
Group Sales and Marketing Communications Manager, 
Flagstaff Group


Get in touch to see how we can help you take the complexity out of digital marketing and management today.


When wordsmithing isn’t you

Crafting content for various print, or online materials can be a tough gig. Finding the words to tell others what you do in a digestible way can take multiple rewrites, and the grammar sticklers out there are just waiting to call out your mistakes!

We’d love to help you make your content not only sing but attract the right customers to you. We bring you experience in targeted, multi-platform copywriting drawing on our experience in content marketing, PR, digital, print copywriting and journalism.

From brochures to digital advertising, we’ve crafted the lot over our decades of on the job experience. So let’s get together and see how we can say it right for you.


“Working with Wingz is much more efficient than me doing it myself.”

Mark Nolan,
Two Creeks Wedding Photography.

Let’s chat about your copywriting needs today.

Social Media Icons

Social Media

Get with the social groove for business

Are you using your social media platforms to their best advantage? Social media seems easy, but far from it. It may be simple to pop a post on your fave platform and boost it for extra reach, but is it delivering business results?

Take your social media to the next level by learning how to use key social media tactics and tools. Make developing content for social media a breeze and find out how to track what works and what doesn’t. Wingz Marketing can help you hone your social media strategy to suit your business goals and help you break through the noise.

We are experienced in creating tailored content for the best range of social platforms for you. We produce copy for Facebook, Instagram, Twitter, LinkedIn and more. Through Facebook and Instagram tools, we can create and run targeted advertising campaigns at budget rates.

Let’s work together to make social media a viable marketing tool for your business.

Outsourcing your marketing

Your personal marketing team

Often small to medium business need more advanced marketing but simply can’t afford to hire a full-time marketer – especially not at an executive level. We put our years of experience at your fingertips with an outsourced marketing service called Rent-a-Marketer.

Marketing support on a project basis

What if you only need help with a specific marketing project? No problem! We’re happy to work on a project basis. For example:

  • SEO-rich website planning and creation
  • Blog planning and/or creation with branded posts
  • Social media for business (strategy and hands-on help)
  • Advertising campaigns (strategy and hands-on. Includes social media ads)
  • Brochures, flyers, banners (print and digital)
  • Email campaigns

We have a range of trusted partners on hand to assist in the delivery of your full project. Contact us to discuss your needs today.

Marketing Outsourcing

“Once I hired Joan [through Wingz] she began to redesign our lead management process. It is one thing to generate leads, another thing to do something with them. She’s now the champion of our lead management.

The way she approaches her consulting is through research and is fact-based.

I find working with her extremely enjoyable. Joan has a tremendous intellect, and applies a lot of science and research to her work. She is very thorough and brings a professional result.”

Alan Robinson, 
Chief Executive Officer, Microsolve
Marketing Mentoring

Mentoring & Training

Big business knowledge and skills shared with you

For small businesses and loners we have just the thing. Sometimes you just want to know how to do it yourself! That’s ok, we get that. Other times your budget mightn’t be big enough to hire a large agency or full-time marketer. One-on-one mentoring and training could be the answer.

Mentorship that works
Want to get a handle on the best marketing tactics for you? We can help you understand and take ownership of the tools and processes involved. Our specialty is making marketing simple and accessible.

Teaching you skills to go it alone
When your budget isn’t big enough to keep paying others to do your marketing, then face-to-face training could get you up to speed. We can work with you to identify where to put your effort and money, upskilling you through training so you can fly solo.

Meet the Team

We’re a small friendly team specialising in digital and traditional marketing, dedicated to helping you harness your full potential. If you want to get noticed in today’s frenzied marketplace, we’re here to help.

We’ll work with you in person across the Illawarra and Sydney, or online anywhere. Our strategic combination of online and offline marketing services comes at affordable prices, with flexible delivery.

We bring you our combined knowledge obtained from decades spent working in corporate, government and not-for-profit marketing, public relations, journalism and publishing.

We believe in:

  • Helping loners and small to medium-sized businesses
  • Using marketing to empower you
  • Using common sense tactics
  • Communicating clearly and regularly with you
  • Getting real results

“What makes the difference with Wingz is they don’t speak marketing lingo that you can’t understand.”

Belinda Kawalek, 
manager and lead teacher, Dynamic Moves Dance Studio
Joan Martin, Founder, Wingz Marketing

Joan Martin

Wingz Marketing Founder & Senior Consultant

With a belief in the transformative power of marketing, Joan Martin has the gift of translating marketing speak into everyday language, plus tons of technical knowledge. She has over 15 years experience in marketing gained overseas and in Australia across a range of industries in digital and traditional marketing roles.

She has qualifications in Marketing, Communications, Commerce and programming. Her fluency in marketing, websites and SEO, Google Analytics, social media and custom email delivery programs has helped her broad range of customers at Wingz Marketing. She started Wingz in 2013 and has been flat out ever since keeping her customers happy. Her aim? To use her marketing knowledge to make a difference for smaller organisations in need, in the Illawarra community and beyond.

who we’ve helped

We’ve been helping a diverse range of people from those in engineering and education through to dance performance. Wingz Marketing has supported:

  • WEA Illawarra - Website/SEO Copywriting
    WEA Illawarra

    ​Website planning


    SEO support

  • The Flagstaff Group - Social Media Marketing, Facebook Advertising

    Social Media content

    Facebook advertising

    Digital Mentoring

  • Dynamic Moves Dance Studio - Marketing Mentorship
    Dynamic Dance Moves

    Marketing Mentorship

    Outdoor signage

    Website support

    Social Media best practice and training

  • Microsolve - Project Management, Marketing Management, SEO Copywriting

    ​Ongoing retainer client

    Website management

    SEO mentoring

    Marketing management and support

  • Two Creeks Wedding Photography - ongoing SEO and Marketing Support
    Two Creeks

    SEO Optimisation

    Social media support

  • Node Engineers - Website, SEO, Information Architecture, Copywriting
    Node Group

    Corporate brochure

    Website development and SEO optimised copywriting for two websites

    Social Media Support


  • Omnituff - event planning and support

    Exhibition event marketing and related marketing materials

    Digital marketing mentorship

  • SOTO Consulting Engineers - Marketing Support, Website Development, SEO Copywriting, Information Architecture
    Soto Consulting Engineers


    Website development and SEO optimised copywriting

    Content Marketing

  • K-Line Fencing Group - SEO Copywriting
    K-Line Fencing

    SEO optimised website copywriting

  • Dapto Anglican Church - probono Marketing support
    Dapto Anglican Church

    Digital Marketing Mentorship (including website and SEO)


  • Dynelec - branding support, Website Project Management, Information Architecture, Website Copywriting

    Website development and SEO optimised copywriting

    Digital marketing mentorship

  • Escape778 - Digital Mentorship, Brochure Copywriting
    Escape 778

    Digital Marketing Mentorship (including website and SEO)

    Brochure copywriting

  • Our Home Design - UX/Website/SEO Copywriting
    Our Home Designs

    Website information architecture, project management

    SEO optimised copywriting

  • Arex Engineering - Website project management, SEO Copywriting, UX, Information Architecture, Marketing Support
    Arex Engineering

    Marketing support

    Website project management and SEO optimised copywriting

  • UBT Logo - Brand Workshop

    Brand Promise workshop

  • Pure Bred Meats Thirroul - Website/SEO Copywriting

    SEO optimised copywriting

Get in touch

We’d love to see how we can help you, so give us a call, or fill in the form below and we’ll be in touch.

Ph: +61 410 613 484